Each design at 'Zah' represents love and comfort that is felt instantly. The brand puts forward a new perspective to bring forth designs that evoke a personal love affair with ethnic expression and assemble clothes for each season allowing one to define their fashion journey.
Creative Director's Note
The journey began in 2020, during the pandemic when I realised there was a need for online fashion retail in Karachi, as we were approaching the Eid season. Having been designing clothes for family and friends since the age of ten, I finally found time to start something that I had dreamt of.
Starting with 8 designs and fifty kurtas, we were sold out the first season. The label has since been built organically, moving from strength to strength.
Ayesha Zahid Hussain